Tech Marketing Takes Finesse
Leverage My Experience to Your Advantage
Sr. Marketing Writer
Contracted 2017 - 2020
Karamba needed to convince auto execs that cars require specialized cybersecurity—a tough sell. First, I wrote a white paper about in-memory code injection and the pitfalls of relying on heuristics and cloud security in a moving vehicle.
I've since written Karamba's automotive security web pages, more white papers, articles, and trade show displays.
Sr. Marketing Writer
Contracted 2014 - 2015
I wrote an extensive new website for SentinelOne, positioning its behavior-based threat detection as a paradigm shift in cyber defense.
Using a predictive modeling engine, their solution was able to block unknown, zero-day threats—a true breakthrough.
SentinelOne has since grown from a small startup to an industry leader. Its valuation just surpassed $3 billion.
Sr. Marketing Writer
For 10 years, I developed global marketing campaigns for Trend Micro, the largest pure play cybersecurity company in the world.
With an aim to educate and win the trust of customers, I crafted a vast range of communications from web pages, videos, and blogs to sales tools and demand gen campaigns.
I led prospects through the full customer journey—from awareness to consideration to close.
Social Media Manager
Contracted 2016 - 2017
Responsible for non-product engagement posts, I combed through daily news to find topics relevant to cloud and database security, firewalls, and DDoS protection. I searched for analyst reports, timely blogs, trending security news, and threat alerts.
I wrote and scheduled posts on LinkedIn, Twitter, and Facebook via Hootsuite. With provocative questions, I was able to engage customers and build following.
Marketing Content Manager
Employed 2021 - Present
Working for a double unicorn has its perks, like awe-inspiring AI-driven fraud protection, identity verification and passwordless authentication.
Only Transmit Security enables users to log in with any device or OS without ever using passwords or sharing biometric data via the cloud. It's why Transmit Security is trusted by 7 'top 10' US banks & Fortune 500s.
I write, edit and manage everything from blog posts and newsletters to success stories and whitepapers.
Need more than a writer?
Creo12
Chief Copy Composer and Co-founder
2018 - 2021
In the years that I worked as a contractor, I did much of my work with Creo12, a full-service virtual marketing agency. My co-founder and former marketing director at Trend Micro is a business visionary and design maestro. If clients needed a graphic designer, web developer, strategist, or videographer, we delivered and managed the talent.
A few websites I've written:
